Marketing is easy …
Marketing is easy. Let me break it down.
- Identity your prospects and get information on them.
- Using your information you got, market to your prospects accordingly.
- Once your prospect turns into a customer … get them to buy again using new information you got on them.
- Send your target the right message. If they’re a plumber, then send them stuff about plumbing. And personally, I don’t want advertising on feminine protection.
- Send the message in the right form. Make your message look good and reflect what you’re trying to get them to buy or do. Example – use an image of a red Mustang for a follow-up piece if they they looked at red Mustang.
- Send the message via right vehicle. Promote your wares on Facebook, not in a newspaper circular, if your target is twenty years old. And believe it or not, not all AARP members use Twitter 😉
- Send your message out when the timing is right. People are like animals. You praise them immediately after they’ve done something right, not a week later. And on that note, a trade show follow-up should be sent when the prospect still remembers if they even went to the trade show. You think?
End of class.
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