What if you were paid according to … what would you do differently?
What would you do if you were paid accordingly to how effective your product or service was?
If you were a teacher and your pay was based on how well your students performed in life, or at least in the next year, what would you do differently?
If you were a doctor and you were only paid only if you healed, what would you do differently?
And if you were a printer and you were paid according to how effective what you produced performed … what would you do differently?
Did that business card you printed generate business? Did that instruction manual make it easier to put together that cabinet? Did that lost dog poster actually help find the dog?
The printing industry is in the business of delivering communication. Do we care if that communication is crap and won’t work? The biggest bunch of nonsense I’ve heard over the past ten plus years is “solution selling.” What solution are we selling? The solution to take more money out of our customers pockets? Does this solution help the people our customers are trying to communicate with? If it’s not then it’s not any solution.
I believe we have a moral authority to provide our customers with advice – with our “two cents” worth. Hopefully we’ve seen enough things that work and things that haven’t – so tell them. Maybe just being that extra set of eyes is all that is needed to make or break the success of a campaign.
I have to believe if you structure your business around how successful your clients will be due to your participation in their life – you will be successful.
And on top of it … you’ll make a lot of friends.
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